Blue Spill crafted the opening title sequence for Tomas Leach’s film, The Lure, produced by Robert Fernandez and exec. produced by Errol Morris. The film is based on Forrest Fenn’s treasure, following various hunters led only by Fenn’s abstract poem. Within the sequence we explored the reveal of incongruous information, aesthetically representing the difficult journey of the hunters.

The film was edited in London with Ben Stark, and posted in NY. For more information on the film visit

Sequence credits were

Title Design
Blue Spill

Design Director
Allison Brownmoore

Flame Artist
Anthony Brownmoore

Motion Designer
Joe Nowacki

Additional Design
Sylvain Doussa