We were approached by Ventureland to create their animated logo to sit on their wide array of films.

They had a print version of the logo in the early stages, so we discussed bringing this to life and also adding further details which could then later be translated back to the print logo.

With an array of visual references, we spent some time in R+D on the light rays, building and compositing these in Autodesk Flame. 

We also worked with a 2D animator to frame by frame animate our centralised character. It was important in the sequence for the character to be running towards the light, which needed to feel wondrous and inviting, rather than scary and ominous. We spent some time developing our light rays to assist with this notion of warmth and wonder. 

This project was completed in Flame, headed by Anthony Brownmoore, and delivered to the NY based office.